Creating opportunities for connection between Europe and Southeast Asia

• Negotiator
• Entrepreneur
• Strategic connector

I support startups, SMEs, manufacturers, and innovative companies in their international development by creating the connections, partnerships, and opportunities that accelerate their growth.Based between Europe and Southeast Asia, I act as a business facilitator, strategic partner, and development operator.

• Let's discuss your project

About me

Who am I ?

For over 20 years, I have supported companies undergoing growth, transformation, or international expansion.My experience encompasses startups, SMEs, industrial companies, and technology firms looking to accelerate their business development or open new markets.Today, my work revolves around three complementary areas:
* Creating business opportunities
* Supporting high-potential projects
* Developing bridges between Europe and Southeast AsiaMy conviction is simple:
The best opportunities often arise from the meeting of the right people, at the right time, and in the right markets.

THE 3 PILLARS

What I propose:

1) Creating Business Opportunities
Deal Making & Strategic Connections
I identify synergies, bring stakeholders together, and facilitate value-creating collaborations.Whether you are looking for:
* clients
* partners
* distributors
* investors
* growth drivers
I help you accelerate the right connections.
The goal is not simply to connect people, but to create concrete opportunities.2) Expertise versus Equity
Getting Involved When the Potential is Real
Some projects require more than just consulting services.
When the team, vision, and potential are aligned, I can contribute my experience, network, and operational skills to create shared value.Areas of Expertise:
* Business Development
* Growth Strategy
* Partnerships
* International Development
* Project Structuring3) Europe ↔ Southeast Asia
Building Bridges Between Two Ecosystems
I am currently developing an active business network between Europe and Southeast Asia.My goal is to primarily support Asian companies wishing to:
* establish a presence in France
* expand their business in Europe
* identify strategic partners
* explore new markets
* accelerate their business development
I also support European companies wishing to explore the opportunities offered by Southeast Asia.Presence and network in:
* Bangkok
* Singapore
* Hong Kong
* Bali

• Contact me

Some representative experiences

🇨🇳 Identifying the right industrial partners
Researching and qualifying industrial partners in China to support the development of players in the telecommunications sector.🇨🇦 🇨🇲 Launching a new market
Supporting a Canadian startup in launching the first online ordering and delivery service for meals, groceries and medicines in Cameroon.🇻🇳 🇪🇺 Developing an Asian business in Europe
Supporting a Vietnamese digital agency in its business development and the search for opportunities in European markets.🇺🇸 🇫🇷 Developing new markets in Europe
Opening and developing the activities of an international player in digital infrastructure in the French and Belgian markets.

• My blog

1. IntroductionCold calling has long been a fundamental pillar of customer acquisition, but with the rise of digital and social selling, its effectiveness has been called into question. Has it become obsolete or is it still a strategic lever for companies? Discover the latest trends, figures and best practices to make it a powerful tool for B2B lead generation.2. The evolution of cold calling: from yesterday to todayThe beginnings: the era of mass callsIn the 80s and 90s, telephone prospecting was an essential sales strategy. Salespeople made calls one after the other, following rigid scripts, with the sole objective of getting an appointment or selling a product.The apparent decline: the emergence of digitalWith the rise of the Internet, email marketing and social networks, cold calling began to be perceived as an intrusive and less effective method. Many companies gradually focused on inbound marketing and automation to attract prospects in a more natural way.The revival of cold calling: a multichannel and strategic approachFar from being abandoned, cold calling has evolved. Companies understood that it could no longer work alone, but had to be integrated into a multichannel approach combining emails, LinkedIn and automation tools.
3. Why is cold calling still effective in 2025?Figures that speak for themselvesTelephone prospecting has an average conversion rate of between 1% and 3%, but when executed well, it can reach 15% to 20% in certain sectors such as B2B.Around 92% of customer interactions still start with a phone call.Salespeople who make 60 calls per day generate twice as many appointments as those who make less than 30.The importance of human contact in prospectingUnlike emails or LinkedIn messages, a call allows for direct and personalized interaction, facilitating the building of a relationship of trust. In an increasingly digital world, voice remains a powerful vector of engagement.The impact of modern tools on cold callingToday's telephone prospecting relies on tools that increase its efficiency:CRMs allow better tracking of prospects and structure follow-ups.AI and conversation analysis help to optimize scripts and identify the best hooks.Enriched databases (Sales Navigator, Apollo.io, Lusha) allow better targeting of decision-makers and increase the conversion rate.4. How to succeed in your telephone prospecting today?1. Preparation and targeting of leadsUse data to qualify your leads before calling.Use LinkedIn to understand the prospect's professional context.Prioritize calls between 4 p.m. and 6 p.m., times when the response rate is highest (+46%).2. Personalization of the approachNo more rigid script, start a natural conversation.Mention relevant information about the prospect's company.Ask open questions to create an exchange.3. Multichannel strategy and prospect follow-upCombine LinkedIn, email and call to maximize the impact.Plan 5 to 7 attempts before concluding that a lead is not receptive.4. Objection management and closingAnticipate the most frequent objections.Highlight the added value rather than a simple product or service.
Conclude with a clear call-to-action (appointment, demo, free trial).**5. Which companies still use cold calling successfully?1. Gong.io: AI for intelligent cold callingGong.io uses conversation analysis to optimize its telephone prospecting. Thanks to AI, they increased their appointment rate by 30% by adapting their scripts and call times.2. Salesforce: Cold calling as a B2B growth engineSalesforce SDRs generate 40% of the company's sales opportunities thanks to a structured approach combining CRM, LinkedIn Sales Navigator and a speech focused on business value.6. ConclusionCold calling is not dead, it has evolved. Its effectiveness today is based on:A qualitative rather than quantitative approach.Integration with modern tools (CRM, AI, enriched databases).A multichannel strategy combining email, LinkedIn and telephone calls.Rather than avoiding it, companies must learn to use it intelligently to transform this method into a powerful growth lever.💬 And you? Do you still use telephone prospecting in your sales strategy? Share your experience in the comments!

• Summary

The fatal mistake of startups: waiting to sellMany entrepreneurs think that you have to build a perfect product before looking for customers. This is a mistake. Today, raising funds without proof of commercial traction is practically impossible.
Investors want something concrete: a product that solves a problem and finds its first users. In other words, they want to see numbers, not promises.Commercial traction: the sinews of warWhy is it essential?
1. Investors want to minimize riskA product validated by the market means that customers are ready to pay. Less risk, more interest from investors.
2. A lever to negotiate a better valuationA startup that shows rapid growth attracts more investors and can negotiate better financing terms.
3. Prove the existence of a marketAn idea, no matter how innovative, is only valuable if it finds buyers. Commercial traction is the best proof.How to start your first commercial tractions?1. Build a traction-oriented MVP
A MVP (Minimum Viable Product) should not be a technical prototype, but a tool to validate market interest.
Launch a landing page to test demand.
Offer pre-orders to verify purchase intent.
Offer a beta version to early adopters to get feedback.2. Test the market immediately
Don't waste time on excessive development. As soon as possible:
Sell before you build: propose an offer even if the product is not finalized.
Launch a pilot with a small group of customers to observe engagement.
Collaborate with strategic partners to quickly reach potential users.3. Use rapid growth strategies
Bootstrapping & Growth Hacking: virality techniques, influencer marketing, SEO.
Cold emailing and LinkedIn prospecting: identify and contact potential customers directly.
Rely on incubators and startup communities to accelerate visibility.Case study: how a startup raised funds through tractionLet’s take the example of a SaaS startup that wanted to raise funds. Instead of looking for investors from the beginning, it first launched a paid beta version. Result: 1,000 first users in three months. This figure was enough to convince investors and raise €500,000.Conclusion: Sell Before You RaiseDon’t make the mistake of delaying the marketing of your product.
- Test your market quickly
- Develop measurable traction
- Use it as leverage to raise fundsImplementing an effective sales strategy from the start is crucial, but each startup is unique.
Need tailor-made support to maximize your chances of success and raise funds?
Contact me and let’s discuss your project!

• Summary

Introduction: Why Positioning is a Game ChangerIn the startup world, having a great idea and product is not enough to guarantee success. Poor positioning can be fatal—it leads to months of ineffective prospecting, unconvincing clients, and wasted resources. Yet, many founders only realize they have misidentified their target market when they start facing obstacles.The question is simple: Is your startup speaking to the right people with the right message? If you're struggling to answer, it might be time to reassess your approach.Signs That Your Startup is Targeting the Wrong AudienceBefore diving into strategy, it's essential to recognize the symptoms of poor positioning. Here are some warning signs:Low conversion rate: Many interested prospects, but few turn into customers.Lengthy sales cycle: Discussions drag on without concrete decisions.High churn rate: Customers leave quickly after their first transaction.Inconsistent customer feedback: Your prospects express needs that don't align with what you offer.Excessive acquisition costs: You're spending a lot on marketing and prospecting with little return.If several of these apply to you, it's likely that your startup isn't reaching the right audience, or your messaging isn’t clear.The Classic Mistake: Believing You Can Target EveryoneOne of the most common pitfalls is trying to appeal to a broad market. Many founders fear that narrowing their focus will limit opportunities. In reality, the opposite is true: the more targeted your message, the more impact it has.A startup trying to attract everyone often ends up appealing to no one. Imagine a vague, generic advertisement—it captures no one’s attention. On the other hand, a highly targeted message immediately resonates with the right people.The Solution: Work on Positioning BEFORE ScalingBefore investing heavily in customer acquisition and business development, it's crucial to validate your positioning. This involves:Defining your ideal customer precisely: Who truly needs your solution? What are their specific problems?Testing your messaging: Is your value proposition clear and immediately engaging?Measuring market interest: Do initial conversations with prospects confirm the relevance of your offer?A well-defined positioning saves time and money. Rather than relying on trial and error, it's better to spend a few weeks refining your approach and maximizing your chances of success.ConclusionEffective market positioning isn't about luck—it’s about a structured, pragmatic approach. Startups that take this seriously from the outset avoid months of wasted effort and significantly increase their chances of success.If you're at the beginning of your entrepreneurial journey, ask yourself: Are you sure your message is reaching the right people?

• Summary

In today’s competitive market, companies are constantly seeking agile ways to drive commercial growth without increasing fixed costs.
One powerful yet often overlooked lever is partnering with a business introducer — a strategic ally who opens doors to the right opportunities.A simple principle: you only pay for results.A Flexible and Performance-Driven Growth PartnerA business introducer is an independent professional who connects your company with qualified prospects.
Their mission is not to sell for you, but to introduce you to decision-makers who truly match your target market.With strong credibility and a relevant network, they help you accelerate your sales pipeline while you keep full control of your commercial process.A Low-Risk, High-Value CollaborationWorking with a business introducer is simple, transparent, and risk-free.
A clear agreement defines:
• The scope of work (industry, region, target clients),
• The commission structure (success-based remuneration),
• And mutual commitments (confidentiality, transparency, reporting).👉 No salary, no overhead, no hidden costs — only measurable results.The Main Benefits for Your Company1️⃣ Accelerate Your Market EntryA well-connected introducer gives you access to key networks and decision-makers — a major advantage for launching a new SaaS or B2B offer.2️⃣ Reduce Costs and RisksYou only pay when business happens.
It’s a cost-effective, ROI-driven approach to growth.3️⃣ Increase Your AgilityYou can collaborate with multiple introducers across different markets or verticals, keeping your structure lean and adaptable.The 5 Traits of a Great Business Introducer
• Strong, relevant, and connected to decision-makers.
• Knows how to present and qualify your offer effectively.
• Ethical, transparent, communicates clearly.
• Provides qualified leads with measurable conversion rates.
• Long-term vision and collaborative mindset.
In short, a good introducer acts as a strategic ambassador, not just an intermediary.A Complementary Strategy to Strengthen Your Sales ForceA business introducer doesn’t replace your sales team — they enhance it.
They act as external accelerators, validating new markets, testing messages, and generating traction before you scale.Many startups, SaaS companies, and SMEs already rely on this model to boost growth in Europe with minimal risk.Expand Successfully into France and EuropeWith years of experience in SaaS and B2B business development, I’ve helped both growing startups and international companies successfully enter the French market.
This journey has given me a deep understanding of local ecosystems, sales dynamics, and cultural nuances that make a difference.Today, I help innovative companies open new markets — in France and across Europe — by providing:
• Field expertise and local insights,
• Access to key decision-makers and networks,
• And a results-driven commercial approach tailored to your goals.If your company is looking to test or expand its business presence in France or Europe, let’s work together to turn your ambition into measurable traction.

• Summary

Many SMEs have international ambitions.Whether you're based in Asia or Europe, the dream is the same: to penetrate a promising market, find reliable partners, secure initial clients, and generate growth.Yet, the majority of expansion projects fail.Not because of a bad strategy, but because no one went to check on the ground whether the market actually existed.Pitfalls Depending on Your Origin
If You Are Asian and Want to Enter France or Belgium
France and Belgium are attractive due to their stable and mature markets.But these countries have their own set of rules:
• slow, trust-based decisions
• specific industry networks
• strict contractual requirements
Many Asian companies invest too early, use unreliable intermediaries, or rely solely on trade shows and analyses.The result: wasted budgets, missed opportunities, and phantom partners.If you are French or Belgian and want to enter the Asian market (Thailand, China, Singapore, Indonesia)
These markets are dynamic but demanding.The cultural and relational differences are enormous:
• Thailand relies on relationships and patience
• China requires an understanding of local channels and perceived reliability
• Singapore is fast-paced but very selective
• Indonesia demands adaptability and network knowledge
A “standard” export strategy is not enough.
Without a physical presence and on-the-ground validation, your partners and clients will remain abstract.The uncomfortable truth
A PDF, a report, or AI can analyze a market.They cannot measure a partner's reliability, sense weak signals, or negotiate an agreement on the ground.
Expansion rarely fails due to strategy.It fails due to human execution.My role: field operator, architect of your expansion
I don't produce theoretical studies.I go into the field, I meet, I test, I negotiate, and I validate your initial collaborations.
My support covers:
1. Strategic Diagnosis – Identification of priority markets and partners
2. Field Exploration – Real-world mapping, validation of contacts
3. Entry Architecture – Action plan, securing initial agreements
For Asian companies, I am your hands and legs in France and Belgium.For French and Belgian companies, I am your hands and legs in Thailand, China, Singapore, and Indonesia.Why it works
• You get tangible results, not assumptions.• You limit risks before making a significant investment.• You benefit from rare and experienced field expertise.Ready to validate your market on the ground?
A simple, confidential discussion is all it takes to:
• clarify the actual feasibility
• identify blind spots
• decide if expansion should be activated
Don't let your international ambitions fail due to a lack of execution.Contact me and let's turn your opportunities into concrete results!

• Summary